Marketing Strategy

This blog will be focused on technology commercialization, marketing strategies, business planning and market entry planning for entrepreneurs.

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Torneo de Ideas is a platform created for creative designers to profitably exchange their work with small businesses in Latin America.Video Interview

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Ever started a business? If you have did you write a business plan or go for it and hope you would cover all the bases without a plan? Anyone who has written a business plan will tell you it's a lot of work - and usually turns into a long tedious process - especially if you don't have business training or experienced help writing it. The other potential downside is that it takes up time you could be spending marketing and selling your product or service. With all the pain involved is it really worth writing a business plan or is it a thing of the past?

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