Marketing Strategy

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During this interview IMES CEO David Brown interviews Mobiliz's President Alejandro Diego in Mexico City, Mexico at the Wayra Accelerator.  Mr. Brown and Mr. Diego had just completed a one day workshop utlizing the Business Planning HQ toolkit where Mr. Diego and 10 start-ups completed their business plans, executive summary, and investor pitch packs in just one day.  http://ow.ly/ewHME

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Ever started a business? If you have did you write a business plan or go for it and hope you would cover all the bases without a plan? Anyone who has written a business plan will tell you it's a lot of work - and usually turns into a long tedious process - especially if you don't have business training or experienced help writing it. The other potential downside is that it takes up time you could be spending marketing and selling your product or service. With all the pain involved is it really worth writing a business plan or is it a thing of the past?

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