Marketing Strategy

This blog will be focused on technology commercialization, marketing strategies, business planning and market entry planning for entrepreneurs.

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Torneo de Ideas is a platform created for creative designers to profitably exchange their work with small businesses in Latin America.Video Interview

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During this interview IMES CEO David Brown interviews Mobiliz's President Alejandro Diego in Mexico City, Mexico at the Wayra Accelerator.  Mr. Brown and Mr. Diego had just completed a one day workshop utlizing the Business Planning HQ toolkit where Mr. Diego and 10 start-ups completed their business plans, executive summary, and investor pitch packs in just one day.

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What process do investors use to value start-ups / businesses? In this article two methodologies are reviewed Financial Metrics and Qualitative.  They can be used to derive the potential value of your start-up but the actual value will likely be haggled on between the entrepreneur and the potential investor to come up with final pre and post valuation numbers.


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Ever started a business? If you have did you write a business plan or go for it and hope you would cover all the bases without a plan? Anyone who has written a business plan will tell you it's a lot of work - and usually turns into a long tedious process - especially if you don't have business training or experienced help writing it. The other potential downside is that it takes up time you could be spending marketing and selling your product or service. With all the pain involved is it really worth writing a business plan or is it a thing of the past?

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International Market Entry Strategies (IMES), a leading technology commercialization and strategic consulting firm based in San Francisco has been named the West Coast Distributor of the Business Planning HyperQuestion™ Toolkit, April 18th 2011 during the Demo Silicon Valley conference.


David Brown, Managing Partner of IMES says “I have written business plans and marketing plans for many clients. Initially, I wasn't sure this was a good fit for IMES. After speaking with Mr. Tarrant I quickly realized that most business consultants have the same issue with tech clients. That issue is getting past the technology and focusing on the business commercialization opportunity. By utilizing this toolkit we can quickly focus our client on the business merits of their product via the business planning toolkit and defocusing their fascination with their technology. This allows IMES to quickly jump into the business merits of the product / service and properly commercializing it. We see significant potential for this highly disruptive business planning technology for any entrepreneur in the Americas."


David will commence the relationship by conducting the unique Business Planning HQ Workshop  at Silicon Valley's Plug and Play Tech Center on April 20th. “We are fortunate to be working with Business Planning HQ on this unique event format which will enable us to assist up-to 100 businesses create an investor quality business plan in only one, six hour session,” continues Mr. Brown.


Marcus Tarrant, Founder of Business Planning HQ says, “David quickly understood the power of HyperQuestions™ methodology, having written so many business plans himself. The interactive nature of the methodology and having a consultant personally review the plan prior to completion, clearly differentiates it from the many hands off fill in the blank business plan templates that are so prevalent in the US market today."


Mr. Tarrant notes: "The appointment of IMES means that Business Planning HQ will now have crucial “On the Ground” coverage and support for the Business Planning HQ Toolkit on both coasts of the United States. We're thrilled to bring such a high caliber business consultancy like IMES, with their extensive consulting experience under the business planning HQ banner!"


About Business Planning HQ

Marcus Tarrant, the founder of is a leading Australian management consultant, entrepreneur and thought leader in the field of business planning and entrepreneurship. He has been interviewed on television, radio and by key financial newspapers and journals. Marcus has a Bachelor of Economics and a Masters in Entrepreneurship. He has worked for leading strategy consulting firms including Deloitte Consulting and Lloyd Morgan, where he managed large teams of consultants on highly complex planning initiatives. Business Planning HQ was developed to bring the advantages gained by employing a consultant, without the associated cost.

Business Planning HQ has an exclusive license to the HyperQuestion™ technology to rapidly accelerate the time taken to develop a business plan from Days or Weeks to just a few hours.

About International Market Entry Strategies (IMES)

IMES is a San Francisco Based management consulting firm with extensive technology commercialization expertise for international companies breaking into the Americas. IMES business consulting services span: market entry strategy planning, website development / social media planning, business development, product marketing, channel marketing partner selection and strategic consulting. Mr. Brown is a trusted management consultant and business adviser with a global network of contacts and resources dedicated to his clients ongoing success.


If you would like more information about Business Planning HQ or IMES or to schedule an interview, please see them at Demo booth S-17 during the demo conference or email David at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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There are many incubators in Silicon Valley and increasingly all over the world as entrepreneurs who have "won" start opening up their own incubators often with their cash outs.  The biggest question for an entrepreneur is what do I get out of it besides a physical place for my office and what should I be looking for when evaluating incubators? 

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Raising Capital from Venture Capitalists or Angel Investors is a tough slog as anyone who has gone through the process will tell you.  I have taken a humorous look at one of Silicon Valley's semi famous VC evangelists and added a different, somewhat humours and hopefully insightful view as to what is "really" being said!

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