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David Brown interviews Torneo De Ideas CEO Mr. Martin Iglesias in Mexico City, at the Wayra Start-up Accelerator -

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Torneo de Ideas is a platform created for creative designers to profitably exchange their work with small businesses in Latin America.Video Interview

It provides the first crowd creative site in Mexico where designers and businesses can meet and work together. Businesses in Mexico can now launch their own contest specifically targeted at designers requesting any type of design work.  This ranges from business logo designs, T-shirts, advertisements to web designs.  Basically anything a designer has traditionally produced can be requested via Torneo de Ideas! 

During this interview Mr. Iglesias talks about similar concepts he has seen in other countries, why their idea is different and how they intend to capture the local market in Mexico as well as Latin America.  In general Mr. Iglesias believes that their local knowledge will be the biggest differentiator and reason for their future success.

Prior to this interview Mr. Iglesias and 10 other startups participated in a one day workshop run by Mr. Brown where each startup completed thier business plan, executive summary and investor pitch pack in just one day via the Business Planning toolkit (look under business planning on the IMES site for more information).

For more information on Torneo De Ideas you can check out their site, or on twitter

 — with David Brown and Martin Iglesias at the Wayra Accelerator, Mexico City Mexico.

The video interview is on:  IMES Facebook Corporate Page



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