Marketing Strategy

This blog will be focused on technology commercialization, marketing strategies, business planning and market entry planning for entrepreneurs.

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Torneo de Ideas is a platform created for creative designers to profitably exchange their work with small businesses in Latin America.Video Interview

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During this interview IMES CEO David Brown interviews Mobiliz's President Alejandro Diego in Mexico City, Mexico at the Wayra Accelerator.  Mr. Brown and Mr. Diego had just completed a one day workshop utlizing the Business Planning HQ toolkit where Mr. Diego and 10 start-ups completed their business plans, executive summary, and investor pitch packs in just one day.

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What process do investors use to value start-ups / businesses? In this article two methodologies are reviewed Financial Metrics and Qualitative.  They can be used to derive the potential value of your start-up but the actual value will likely be haggled on between the entrepreneur and the potential investor to come up with final pre and post valuation numbers.


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